When Novartis announced it was teaming up with the NFL last month, the company called it the first-ever corporate pharmaceutical partnership with the league. But it wasn’t exactly the only matchup ...

Pharma advertisers have kicked off 2025 with a bang, with the top 10 spenders throwing almost 30% more money behind their TV ...

Real Chemistry, a 2024 MM+M Agency 100 honoree, appointed Cali Howitt, PhD, as president of U.S. medical and executive leader for its promotional and medical affairs business in the U.S. General ...

It binds both transmembrane and soluble TREM2, triggering a rise in CSF sTREM2. Single and multi-dose studies of the small ...

AbbVie’s Skyrizi and Rinvoq were practically unshakeable atop the monthly TV drug ad spending rankings, ultimately leading ...

Droplet digital PCR measurements of circulating tumor (ct)DNA to assess minimal residual disease before the initiation of ...

When it comes to Big Pharma, the likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts — though none ...

A new blood test identifies a key biomarker for Alzheimer’s disease, which may help make assessing the presence and stage of ...

Entrepreneurial CMO 50 list recognizes fifty chief marketers whose approach to driving growth is charting new paths.

The US president vows "major" tariffs on imported medicines - raising fears of an increase in costs for Americans.

Droplet digital polymerase chain reaction (PCR) measurements of cell-free, circulating tumor DNA (ctDNA) can identify ...

Regulators in the US and Europe have started to review Novartis' biosimilar version of ... and Crohn's disease in the US, ad highly-active RRMS in the EU. The looming competition piles further ...