The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...
Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...
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Poppi Fumbled With Its Vending Machine Marketing Tactic — Here's Why People Are MadPoppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of ...
A marketing stunt involving $25,000 Poppi vending machines has backfired spectacularly for the prebiotic soda brand — and its competitor Olipop is reaping the unexpected benefits.
The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...
A US-based soda company called Poppi is currently getting dragged on TikTok for their out-of-touch influencer marketing campaign which revolved around vending machines. But why exactly is the company ...
Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.
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