After surviving a traumatic accident, she doubled down on her mission to reduce plastic waste. That moment sparked ...

Brands are exploring Substack as an alternative to algorithm-driven platforms. What can marketers take away from how they are ...

It's no surprise that PCMag readers aren’t shy with their opinions about computer manufacturers. If you're in the market for ...

There’s something missing in the way most of us shop today. We click, scroll, and ship, but somewhere along the way, the ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

At just 25, Toni Akposheri, daughter of Nigerian screen legend Tony Akposheri, is building a powerful Pan-African digital ...

Senior brand strategist and Amplify founder Joe Gannon wants to bring clarity, creativity, and consistency to the industry.

Preeti Nayar of Universal Music Group emphasizes that music is now central to brand storytelling. She highlights how ...

We asked industry experts to share their tips for creating a compelling personal brand story—and the elements that make a ...

Living in an age where authenticity and differentiation are key, the ability to tell a good story is one of the most powerful tools you can have.

Pontiffs have always been subject to branding, making them unique subjects for public fascination and popular culture.

Your personal brand could be bringing in clients on repeat. But most fail by being too generic. Learn how to build a brand ...