The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

SIMON: New Coke was soon dropped, with the old taste returning as Coca-Cola Classic. But after almost 40 years, BJ Leiderman still does our theme music, and it's as fresh as ever. MEN AT WORK: ...