Pinterest (NYSE:PINS) is using direct response ads that encourage actions such as app downloads or website visits. The company is also investing in AI tools such as its Performance+ suite to ...

TD Cowen said Pinterest’s use of AI to personalize ads and improve relevance has helped maintain user engagement, even as ad load increases. “As advertising platforms raise ad load ...

Pinterest’s historical discovery and intent-driven platform is well-positioned to benefit from AI improvements, with long-term potential for shopping ads through AI-powered targeting and ...

The process helps brands identify what works and allows brands to make rapid improvements to their Pinterest ad campaigns. Mars is the first brand to use this new integration. “We have built an ...

Good news for those who are sick of their Pinterest feed being inundated with AI-generated trash: Pinterest has now officially implemented a new policy to label AI-generated images. Earlier this month ...

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