A key focus for Pinterest has been improving its monetization strategies. The company has been increasing ad load and relevance without significantly impacting user experience. This delicate ...

Pinterest (NYSE:PINS) is using direct response ads that encourage actions such as app downloads or website visits. The company is also investing in AI tools such as its Performance+ suite to ...

Pinterest’s historical discovery and intent-driven platform is well-positioned to benefit from AI improvements, with long-term potential for shopping ads through AI-powered targeting and ...

The process helps brands identify what works and allows brands to make rapid improvements to their Pinterest ad campaigns. Mars is the first brand to use this new integration. “We have built an ...

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