"But the [new] campaign started a public uproar that BMW was turning its back on one of the best taglines ever." The 1975 ...

The best slogans are mini-vision statements. When carefully crafted, they can effectively convey a company's key characteristics to a variety of audiences, from investors to customers and ...

A slogan, when done right, "sums up a company's strategy," she adds. Here are some of the most memorable and recognizable slogans and taglines in advertising history.