PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

America has long had its polo shirt, chino and quarter-zip overlords in Tommy Hilfiger and Ralph Lauren — now London is ...

The wallcovering is on trend, thanks to drastically improved processes and designs.

In the BOH series What I Love, we’re asking designers to build us a mood board of what’s inspiring them right now. Amy ...

As our kids all go back to school, the teachers also step back into the classroom with them. It can be challenging to think ...

Oprah’s not the only fan of polo sweaters: Martha Stewart, Kristen Bell, and Dakota Johnson have all been spotted wearing the preppy style. With a pointed collar and breezy V-neck, polo sweaters ...

Princess Anne, the Princess Royal, has spent decades dedicating her life's service to the Crown. At 74, she is still considered to be one of the hardest working royals, completing a staggering ...

Check out our latest wallpaper drop featuring trendy studio Ghibli-style animated wallpapers. Like always, explore the preview to see how the wallpaper will look on your mobile. These wallpapers ...

Sushmita Sen to Ananya Panday and Disha Patani – served unmatched head-turning looks on the red carpet of Pinkvilla Screen & Style Icons Awards 2025. Let's take a deep dive into which star wore ...

The items are set to become modern classics Each item is coded in classic preppy style, ensuring they'll prove a smart investment for seasons to come. “The Hamptons is more than a place.

The characteristics they share – timber interiors, rich, timeless colour palettes and the warm glow of purposefully low-level lighting – are all part of the overarching promotion of hospitality-led ...