Deion Sanders-inspired colorway of LeBron James' signature shoe will soon hit retailers, joining the upcoming "Prime 93" ...

The family banter comes at a transitional time for Coach Prime. With Shedeur Sanders and Travis Hunter ... team's journey and drives its public image. For Deion Jr., the takeaway was simple ...

With cameras rolling, music blaring, and recruits, scouts, and fans watching from every angle, Colorado coach Deion Sanders ... Imagn Images / Michael Ciaglo-Imagn Images It was Prime Time in ...

"Whatever you want. I'm good. I'm not sensitive. Anything," he said. (1:50) Deion Sanders started getting called Prime Time during his high school basketball career after he dropped 37 points in ...

Deion Sanders, the Hall-of-Fame coach affectionately known as "Coach Prime," has extended his tenure at the University of Colorado, signing a five-year, $54 million contract. The deal, finalized ...

Coach Prime will remain in Boulder, Colorado, for the foreseeable future. Deion Sanders and Colorado agreed to a five-year extension worth $54 million, which runs through the 2029 season and ...

Colorado announced a contract extension for Deion Sanders on Friday that will keep him in gold and black through the 2029 ... per year puts Sanders in a prime salary position among the top-10 ...

Colorado coach Deion Sanders has earned ... who identify as Black/African American increased 50.5%, and applications from prospective students who identify as non-white increased 29.3%.