A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in ...

The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery ...

It does not guarantee Ad Meter gold, but each year during the Big Game, the comedic commercials are always a hit. It was no different during Super Bowl 59. Several comedy ads during the game ...

Starting this month, CPG advertisers in the United States will be able to reach millions of high-intent grocery and retail ...