News

Plenty of K-pop stars have appeared in a variety of K-dramas, and we've assembled a list of the best show's featuring Korea's popular musical acts.
PUMA is set to open its highly anticipated flagship store in the heart of London's West End in Autumn 2025, marking the brand's first-ever European flagship. Located just seconds from Selfridges and ...
Several popular K-pop idols and K-drama actors have made significant donations to support wildfire relief efforts. Notable figures, including K-pop sensations BTS and BLACKPINK, have come forward ...
PUMA is set to open its highly anticipated flagship store in the heart of London’s West End in Autumn 2025, marking the brand’s first-ever European flagship. Located just seconds from ...
H&M plans to use AI to create digital 'twins' of 30 models for marketing, retaining models' rights and compensating them. While embracing technology, H&M ensures a human-centric approach.
On March 7, 2025, Park Hyung-sik, Cha Joo-young, Seo Kang-jun, Hong Hwa-yeon, and others topped the March Actor Brand Reputation Rankings. The Korean Business Research Institute has unveiled the ...
fellow singer Jennie of the K-pop group Blackpink is continuing to model the iconic interlocking “C” logo in Chanel’s Spring 25 handbag campaign. Jennie is a tenured Chanel ambassador, having ...
The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols! The rankings were determined through an analysis of the consumer participation ...
“We started with the consumer insight that running will give you a rush like nothing else,” stated, Julie Legrand, senior director-global brand strategy, Puma. “Which means that no matter ...
“Aside from witnessing the greatest brand destruction of our times thanks ... One reason is the company’s updated Model Y sport utility vehicle. Production lines were paused to improve its ...
Global sports company PUMA has launched its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and showing runners re-arranging their lives to ...