Located at Tel Shiqmona in coastal Israel, the facility turned sea snails into purple dye at an industrial scale ...

Israel’s northern coast has uncovered evidence of the ancient production of purple dye for industrial purposes, according to ...

Although purple is the color of royalty, for decades it was rarely found on watch dials—a victim of retrograde ideas of masculinity that long dominated the industry. Happily the hue has been creeping ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.