A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Branding has always been a tough race and logo design has always played an important role in it, as the logo of a brand is its first impression. In fact, a well-designed logo is not only an attractive ...

When you create, you’re showing the world how you see things. Students like you choose RIT because they recognize that combining technology, art, and design can be the key to unlocking new forms of ...