Even those unfamiliar with military culture can notice a stark difference in the style and tone of the Army’s recruitment ads since Jan. 20. One recent Army ad features a soldier in the gym ...

Viewers took to social media to slam the 'Emma' ad as the 'most hated military recruitment advert of all time', and said the newer ad showed the military had entered a new era under Trump.

Armed services recruitment rose from 200,000 in fiscal year 2023 to 225,000 in fiscal year 2024, a 12.5% increase, under the Biden administration. The U.S. Army made changes to boost recruitment ...

Last year, a Minneapolis Police Department recruitment ad was flagged for using an aerial shot of Baltimore’s skyline. In 2022, people on X called out Republican gubernatorial candidate Scott ...

New York Gov. Kathy Hochul’s (D) office is running a digital ad in Washington, D.C.’s Union Station to recruit laid-off ...

Hegseth’s personal show of strength mirrors that seen in the military’s latest recruitment ads — which are a stark contrast to the focus on woke talking points of many released during the ...