Shaquille O'Neal partnered with a popular department store chain to sell his affordable new basketball SHAQ shoes.

Despite a dismal win-loss record and up-and-down statistical results through much of his career, former Chicago Bears and ...

"I don’t know if you guys remember this, but Reebok had the NFL as well. So they knew my love for football as well, so they had all the NFL jerseys, all the Pro Bowl-looking jerseys that were ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Reebok and Amazon. She also started her "Unapologetically Angel" podcast this offseason and made several appearances at professional sporting events, captivating fans at NFL, NBA and college ...

From that moment on, fans knew their favorite player’s shoe brand just as well as they did his jersey number ... Dominique Wilkins? Reebok. Karl Malone? LA Gear. Charles Barkley?

Visuals of the jerseys are not yet available, though they are expected to be unveiled at some point in the summer ahead of ...

NFL teams have about 2 minutes to create custom jerseys once a player's name is announced at the draft. First, there are nameplates that are already created for every potential in-person first ...

The NFL and Nike announced its "Rivalries" jersey program on Friday, according to Jonathan Jones of CBS Sports, with AFC East and NFC West teams getting new uniforms in 2025 "that will be inspired ...

This is the 14th year that jerseys of draft picks onsite have been personalized for the on-stage photo. In 2012, Nike, having just received the NFL rights, came to Brent Kisha and told them it had ...