What was once an entry point into makeup has taken center stage in the cosmetics aisle and even become a coveted accessory.

As "lip combos" become less of a trend and more of a habit, lip liners have surged in popularity. Here, a breakdown of the top 10 lip liner brands by Google searches, according to Spate.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Drawing inspiration from the wild, Not Beauty’s launch campaign sees the songstress cosplaying as a woodchuck, wielding a ...

Looking across social media we can see how Mexican esquites — a popular street food consisting of boiled corn kernels topped ...

The cosmetics trailblazer opens up about her shade inclusivity mission, how to find your perfect foundation match and working ...

Since then, Rhode Beauty has grown to include more beauty products, including a pineapple refresh cleanser, glazing milk, peptide lip shape, peptide lip tint, pocket blush, barrier butter balm, and ...

In the world of beauty and skincare, finding a product that delivers high-quality results without breaking the bank is like striking gold. It seems that Australian beauty enthusiasts have hit the ...

SZA has announced her beauty brand, Not Beauty, a lip collection that will feature lip glosses, ip stains, lip liners and lip ...