Pixalate’s new "CTV Device Market Share" report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, with 38% share of voice (SOV).

American streamers are more likely to watch connected television content from Roku-powered smart TVs and streaming devices ...

Roku Inc is able to monetize its home screen as it has access to first-party data about who is watching, according to Needham ...

Pretty much everyone has a streaming device these days, whether it's a Roku, Fire Stick, Apple TV or Chromecast. They make ...