In October 2023, Fox became the first NBA player to sign an endorsement deal with Golden State Warriors star Stephen Curry’s ...

Sacramento Kings fans who made the trip to San Francisco taunted the Golden State Warriors with their "Light the beam" chant ...

There’s a bit of excitement added to every Sacramento Kings home win thanks to “The Beam,” a purple light that shoots into the sky above the Golden 1 Center in celebration of the victory.

The first signature shoe for Sacramento ... light that comes from the beam after a win. The sneaker sports neon green fur at the top of the tongue, the perfect backdrop for a purple DFox logo ...

When it was over, Kings center Domantas Sabonis joined public address announcer Scott Moak at the scorer’s table to light the beam, signaling victory in Sacramento for the first time since a Dec ...

Instead through 30 games, the Kings are now 13-17, and have lost four in a row. All four of those defeats have come at the Golden 1 Center, Sacramento’s home arena. ’Light the Beam’ has ...

For Kings fans and sneaker enthusiasts, the Fox 1 ‘The Beam’ offers a chance to step into the shoes of one of the NBA’s most ...

The Oakland Athletics are going to eventually become the Las Vegas Athletics, if the organization's plan comes to fruition.

The Kings have the No. 6 offense and the No. 14 defense in the NBA this season. They're outscoring their opponents by 3.2 points per game, the 12th-best mark in the league. Yet they're sitting in ...