Don Julio’s parent company Diageo is asserting its position in the tequila category by putting its foot on the gas pedal via ...

Available in limited quantities worldwide, Tequila Don Julio 194구 (구 pronounced "Gou") is a special edition bottle celebrating the brand's deep roots in nightlife and music culture ATOTONILCO ...

DJ Peggy Gou is putting her own spin on Don Julio’s 1942 tequila bottle. The limited-edition artwork is emblazoned with a ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. As one of the top DJs in the world, Peggy Gou knows ...

Available in limited quantities worldwide, Tequila Don Julio 194구 (구 pronounced "Gou") is a special edition bottle celebrating the brand's deep roots in nightlife and music culture ATOTONILCO EL ALTO, ...

Here are our thoughts. Something that struck us about Don Gato’s marketing is how prominently this brand wants you to know that it is an additive-free tequila. Yes, “additive-free” is all ...

Shares of Diageo avoided the worst of Thursday's tariff-fueled selloff as its production of tequila and whiskey in Mexico and Canada were spared added tariffs. Diageo is benefiting from its ...

Tequila Don Julio has just announced a new creative partnership with world-renowned DJ, producer, and culture powerhouse Peggy Gou. Rifting off the world’s #1 tequila portfolio and its signature 1942 ...

who would be the most recognizable? The consensus answer is one Julio Rodríguez, and for good reason.