New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

Pinterest, Inc. PINS and Snap Inc. SNAP are major players in the social ecommerce space. Social ecommerce has gained ...

From a growth perspective, Alphabet's search business is growing faster than Microsoft's. Check out the valuation analysis of ...

Education and stationery brands go all in on back-to-school campaigns. Industry insiders weigh in on navigating shifting ...

President Donald Trump threw a lifeline to TikTok in January, and he did it again in April. Now, the Trump White House is planning a repeat performance by Thursday, when his latest extension is due to ...

The New Zealand-headquartered business helps small companies analyse their advertising spending. It will also ditch its ...

Wyndham launches "Where There's a Wyndham, There's a Way" campaign. Here's a Skift interview with the company's top ad exec.

Two Danish brothers are taking on the tech giants with a bold new project. Their mission? To bring back real conversations ...

Nearly 72% of the 52 brands surveyed demonstrate a growing preference for long-term influencer partnerships, while 95% of these showed a clear inclination towards macro influencers (100,000 to 1 ...