From launching fashion labels to founding tech startups, celebrity entrepreneurs have become unexpected trendsetters in the ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...

As part of the renewed agreement, Hilton will headline a fresh wave of marketing campaigns, with the forthcoming creative to ...

Streetwear is more than just clothing. It is a culture and a statement. Sp5der Clothing has become a top name in street fashion. Many people love its bold designs and unique style. It is a brand that ...

Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.

Released last Monday, the campaign shot by photographer Mario Sorrenti featured the Puerto Rican singer wearing Calvin Klein ’s new Icon cotton stretch underwear. Across Instagram and TikTok, the ...

ADWEEK's inaugural Social Marketing Masters list honors the individuals, teams and campaigns cutting through the noise in the ...

Why the $6.1 billion sale of the Boston Celtics proves major teams are now fully realized mega-brands with industry-changing heft ...

The iPhone 16e is a powerful yet simple smartphone experience with excellent support, perfect for users who want an ...

New Delhi, London, Dubai, April 2025. In a digital landscape where results speak louder than promises, Tariq Khatri has become the benchmark for what’s possible when vision, precision, and purpose ...

These rising stars are scoring goals, partnerships, and investments to shape the future of the sports and gaming industries.

The highly anticipated "IAB Hong Kong Digital Awards 2024" concluded successfully on 18 March at Hotel ICON, celebrating ...