Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set ...

Developing a social media plan is vital for a coherent and effective social media presence for businesses and organizations.

1. Develop a social media marketing plan. Without a plan, your social activity runs the risk of turning off customers instead of tuning them in, derailing corporate objectives, and tarnishing your ...

WIRED loves Fairphone and everything it stands for—but people just aren’t buying its devices, and the few who have don’t need ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

The poll found that nearly everyone (93%) regularly encounters food on social media, and food-related posts make up almost 40 ...

Colleges are adding AI training to their course catalogs in response to a changing job market. By the time Christian Vivas ...

Affiliate marketing means you promote a company’s stuff for money. When folks click your link and buy something, you get paid. It sounds too easy, so lots of people think affiliate marketing is fake.

Today’s parents are curating a constantly evolving collection of products, sourced through social media, peer advice and ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...