As someone who transitioned from the Marine Corps with zero contacts in the industry, I can attest to the impact social media ...

A flagship capability of the Measured platform, the Media Plan Optimizer is powered by Measured's proprietary triangulated measurement system, which combines incrementality testing, Media Mix Modeling ...

Not all video is created equal. Read on and learn why tailoring creative to the platform is key for PPC success, not just ...

WIRED loves Fairphone and everything it stands for—but people just aren’t buying its devices, and the few who have don’t need ...

The poll found that nearly everyone (93%) regularly encounters food on social media, and food-related posts make up almost 40 ...

Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set ...

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes ...

Developing a social media plan is vital for a coherent and effective social media presence for businesses and organizations.