Southwest CEO Bob Jordan said changes like scrapping its signature policies of unassigned seating and "Two bags fly free" will make billions.

In a regulatory filing on Monday, Southwest Airlines announced its first-ever round of mass layoffs in its 53-year history as ...

Not all news needs to be sexy, but the framing does. Southwest turns a structural policy shift into a playful, self-aware ...

Southwest is increasingly an airline that looks like its peers, with its bag fees set to take effect May 28 and its assigned seating switchover planned for the first three months of 2026.

DALLAS — For the first time in its 53-year history, Southwest Airlines announced it will be laying off hundreds of workers at its Dallas headquarters. On Monday, the airline announced it will be ...

Southwest Airlines pioneered the low-fare, no-frills airline model. But Southwest is now ending open-seat boarding, a distinct part of its successful five-decade-long model and its brand identity.

Southwest Airlines is entering a new era, whether its shareholders, customers and leaders like it or not. The Dallas-based air carrier won’t have its longtime open seating policy. It’s adding ...

Southwest Airlines will lay off 1,750 employees at its Dallas headquarters for the first time in its history. Southwest Airlines laid off 15% of corporate staff amid restructuring to save $300M ...

Southwest Airlines is shifting to assigned seats for the first time in its history, a change that will allow the low-fare carrier to charge a premium for some of the seats on its planes.

Southwest Airlines pioneered the low-fare, no-frills airline model. But Southwest is now ending open-seat boarding, a distinct part of its successful five-decade-long model and its brand identity.