BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The ...

Cola-owned sports drink brand is rolling out a new identity, ad campaign, and nutritional label strategy to stand out in a crowded market. Bodyarmor just unveiled the brand’s biggest-ever packaging ...

Sugar Hydration Formula Backed by Electrolytes, BCAAs, and Essential Nutrients to Maximize Performance, Recovery, an ...

Rapper Kendrick Lamar will headline one of the biggest marketing campaigns ever for Gatorade, as owner PepsiCo Inc. looks to ...

Philadelphia Eagles iconic Super Bowl 59 celebration moment stars in a new Kendrick Lamar–narrated commercial alongside ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink,” toppling PepsiCo’s Gatorade from its top ...

The Eagles’ championship celebration is being immortalized as part of Gatorade’s massive 2025 marketing push—marking the first time the sports drink giant has featured a musician in its ...

The Eagles’ championship celebration is being immortalized as part of Gatorade’s massive 2025 marketing push—marking the first time the sports drink giant has featured a musician in its ...

Rapper Kendrick Lamar appeared in a sports-themed beverage company, Gatorade’s commercial, which was released on April 18, ...

For obvious reasons, Gatorade commercials usually feature athletes. The drink was designed for sports people, by sports people. They dump it on the football coach after a big win. It’s synonymous with ...