A limited-edition bottle of Gatorade's Cool Blue flavor featuring Caitlin Clark will be sold exclusively at Hy-Vee.

BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The ...

Cola-owned sports drink brand is rolling out a new identity, ad campaign, and nutritional label strategy to stand out in a crowded market. Bodyarmor just unveiled the brand’s biggest-ever packaging ...

With a potent dose of 2,000 mg of BCAAs per serving, Native Hydrate serves as more than just a rehydration tool. It actively ...

Aaliyah Chavez, a McDonald's All-American and the Naismith Award winner, has been named the 2024-25 Gatorade National Girls Basketball Player of the Year. The Monterey High School (Lubbock, Texas) ...

A sports teacher at a private school who let pupils drink alcohol on a hockey trip to Belgium before telling them “what goes on tour, stays on tour” has avoided a ban. Gregory Durston ...

who is ranked ninth nationally and anchors the Tar Heels' 2025 recruiting class – was named one of three finalists for the Gatorade National Player of the Year. Wilson was also named Georgia's ...

LSU gymnast and NIL superstar Livvy Dunne announced her very own signature flavor of the popular sports energy drink Accelerator. LSU Tigers gymnast Olivia Dunne kisses the trophy after the LSU ...

Many people, including us, purchase sports and energy drinks, thinking they are the same. However, on closer inspection, one can trace the differences between them. If consultant neurologist Dr Sudhir ...

Take a step back, stay strong, stay grounded and press on.” When it comes to the success of the sports and recovery drink markets, experts note that these categories are “pressing on” with strong ...

MAHA mom and Sports Illustrated model Kristen Louelle Gaffney has been outspoken about her support for the confirmation of Robert F. Kennedy Jr. as HHS secretary. Gaffney told Fox News Digital in ...