Auburn extended its partnership with Playfly Sports, a move expected to increase revenue from corporate partnerships ...

Auburn University's athletic department announced a new 10-year multimedia rights deal Thursday. It'll more than double the value of Auburn's previous deal.

The future of the Two Oceans Marathon is in serious doubt after the City of Cape Town pulled its sponsorship of the event.

One pro basketball team offers tiered sponsorship opportunities that include courtside signage, branded merchandise ...

The agreement begins with the 2025 football season with WCSX-FM scheduled to broadcast all football, men’s basketball, and ...

This advertisement has not loaded yet, but your article continues below. For the first time in eight years, the Ottawa Senators are in the playoffs — and what better way to return than in a ...

The Wild and Xcel Energy announced Tuesday that the company's naming rights agreement will expire this summer after 25 years.

Restaurant chain Chipotle has agreed to a multiyear renewal of its North American sponsorship deal with the NHL and formed a ...

This adds to Ace Hardware's specific sponsorship agreement covering the ongoing 2025 campaign with the MLB's Philadelphia ...

British tennis star Emma Raducanu has let one of her main sponsorships go. Citing financial differences, telecommunications giant Vodafone has allegedly chosen not to renew its profitable partnership ...

The ECB would forego voting control over its flagship new tournament but retain the right to unilaterally cancel it after ...

Emma Raducanu has reportedly lost one of her seven-figure sponsorship deals after the partner decided not to renew the ...