The Los Angeles Dodgers announced a multi-year agreement with Archer to designate them as the team’s official meat snack. “We ...

Atletico Madrid have been given a major financial boost by their latest sponsorship deal, which will see Nike continue as ...

Relevent Sports has settled its antitrust lawsuit with the U.S. Soccer Federation, likely clearing the way for the sports ...

Legge is “all in” on NASCAR Katherine Legge has a sponsorship agreement with e.l.f. Cosmetics. Together they are launching a ...

AI-driven sentiment analysis will also be crucial in shaping content strategies for sports organizations. By flagging and ...

This advertisement has not loaded yet, but your article continues below. BUENOS AIRES, Argentina — A doctor testified Tuesday at the trial of seven medical professionals accused of negligence in ...

Agreement will see Kick Off Show come to the UEFA Women’s Champions League final and UEFA Women’s EURO 2029 final.

Securing naming rights has become one of the most reliable ways for professional teams to bring in serious money. It involves ...

New Zealand Rugby has unexpectedly resolved a sponsorship agreement dispute with INEOS, a British petrochemical company, ...

Betway Malawi on Friday unveiled a K335 million kit sponsorship deal with Silver Strikers FC for the next 3 years. Speaking ...