Starbucks' "Back to Starbucks" strategy under Brian Niccol lacks substance, and stock performance has been disappointing.

Starbucks in early March unveiled its springtime line of merchandise, which includes a collection of Mother's Day cups.

Starbucks in early March unveiled its springtime line of merchandise, which includes a collection of Mother's Day cups.

As part of a shift back to a traditional "coffeehouse" atmosphere, Starbucks also reintroduced personal touches like Sharpie-written messages on cups, the use of mugs and the return of the ...

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and drawings on takeout cups. But the company just set some limits.

Both of the new Starbucks mugs released online at the Disney Store have a slightly different style from the previously-released “Discovery Series” mugs. The mug representing Walt Disney World is white ...