Starbucks' "Back to Starbucks" strategy under Brian Niccol lacks substance, and stock performance has been disappointing.

Starbucks in early March unveiled its springtime line of merchandise, which includes a collection of Mother's Day cups.

Starbucks in early March unveiled its springtime line of merchandise, which includes a collection of Mother's Day cups.

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and drawings on takeout cups. But the company just set some limits.

This was just a great cup that had the team reaching for the mini marshmallows and wanting to queue up a Hallmark Christmas movie. Shop Now When you're not stirring up a mug of cocoa at home ... our ...

Both of the new Starbucks mugs released online at the Disney Store have a slightly different style from the previously-released “Discovery Series” mugs. The mug representing Walt Disney World is white ...

Like the other mugs in the set, Goofy’s face is printed inside the mug, too. A trip to Magic Kingdom would not be complete without visiting Starbucks, and we found this new pink Starbucks water bottle ...