Multinational auto manufacturer Stellantis said Friday it would begin offering employee discounts to the public in an effort to cushion the blow from President Donald Trump’s new tariffs. The move follows in the steps of Ford Motor Company,

Stellantis has faced a year of sales declines from too-high pricing and the incorrect mix of vehicles on the ground, deteriorating market share. With concerns that higher costs from tariffs could results in higher prices for consumers, the promotion could offer a needed boost to sales.

In an effort to boost sales and keep prices somewhat manageable for buyers, the Stellantis company is offering employee discounts to the general public.