The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...

Learn how to install the Google tag for conversion tracking using this step-by-step guide to test and verify your setup.

Alphabet Inc. is a Strong Buy with 45% undervalued shares, robust cash flow, and booming AI-driven YouTube ad revenue growing ...

A step-by-step guide to mastering the basics, building simple AI projects, and navigating key tools with ease.

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

A friend of mine got suckered in by a social media ad promoting inflatable kayaks for only $50 (they usually cost over $90). After he purchased two of them, the merchant never sent the kayaks but ...

Google released a new Google Ads ad strength guide and best practices document. The document should help you improve your ...

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

Learn How To Get More From Every Ad Dollar Join us live to explore how today’s most advanced Google Ad strategies align with ...

Nexad, a new adtech startup building a network for AI-native advertising, secured a seed investment round.