The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...

Learn how to install the Google tag for conversion tracking using this step-by-step guide to test and verify your setup.

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Google's DeepMind CTO, Koray Kavukcuoglu, described it as part of a family of "thinking models"-AIs that try to work through a problem step by step before giving an answer. It's a subtle change in ...

Copilot guided the user step by step — never actually performing ... Copilot Vision for mobile sounds like Google’s Project Astra: using your phone’s camera to “see” the world, Copilot ...

Here, then, is a simple, step-by-step guide to how the Trump administration ... itself look better by rewriting history and gaming the Google algorithm by manipulating the timestamps on thousands ...

Alphabet Inc. is a Strong Buy with 45% undervalued shares, robust cash flow, and booming AI-driven YouTube ad revenue growing ...

Upgraded AI reasoning models that pause to ‘think’ are key to the additional capabilities of Gemini 2.5, says Google. Upgraded AI reasoning models that pause to ‘think’ are key to the ...

Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more revenue from ...

Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant Amazon. Here's why RTB is inevitable.