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Why prompts matter in marketing strategy Prompts are structured, often textual inputs that direct GenAI-powered tools to produce specific responses or outputs, acting as a bridge between prescriptive ...

Brands need integrated campaigns anchored in clear, consistent content strategies that weave in various channels and ...

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In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

Whether we’re marketing a pharmaceutical brand, diagnostic, device, or medtech product, the need for an omnichannel strategy can’t be ignored. As consumers, when we’re buying our weekly ...

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US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...