Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that ...

Why prompts matter in marketing strategy Prompts are structured, often textual inputs that direct GenAI-powered tools to produce specific responses or outputs, acting as a bridge between prescriptive ...

The traffic behaves differently based on the source because each source plays a slightly different role in the marketing strategy. Additionally, each source is made up of different referrers ...

As you start to make the strategic decisions you need to grow, it might be time to focus your energy on a single market.

In his new role, Yashinsky is tasked with building on an expansive Reclaim the Flame overhaul strategy RBI implemented in 2022 to revitalize the Burger King brand, including through a heftier ...

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

Explore Worldwide’s top marketer explains how data helped the firm better segment its audience, bring joy back into the brand ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

Whether we’re marketing a pharmaceutical brand, diagnostic, device, or medtech product, the need for an omnichannel strategy can’t be ignored. As consumers, when we’re buying our weekly ...