How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his newsletter is a mere taste of the smorgasbord of delights he offers every week.

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...