News

The 1990s weren't exactly a golden age for surf rock, but that doesn't mean the genre disappeared entirely. While grunge, pop ...
Upper Deck and the WSL are joining forces to make trading cards featuring World Surf League surfers. Sadly, there's no gum included.
Iconic surf brand Rip Curl and leading denim label Abrand have joined forces to create a one-of-a-kind collection blending surf nostalgia with modern streetwear. Launching April 1, 2025 ...
So when he saw singer Lady Gaga’s tour using the same name – with a similar font and likeness to the Mayhem he and business partner Mike Reola have built into a brand synonymous with surf ...
In 2022, John John Florence, Jon Pyzel, and Dan McNamara founded what would become the go-to surf brand, VEIA Supplies. Since its establishment, the company has recruited numerous well-known ...
Rip Curl has collaborated with denim label Abrand to launch a surf-street collection. The collection features the combination of Rip Curl’s surf-inspired design elements and Abrand’s denim silhouettes ...
Lady Gaga’s newest album may tout her as the “Perfect Celebrity,” but the associated merchandise has stirred up legal “Mayhem” with California-based surf brand Lost International. The ...
Matt Biolos, founder and co-owner of California's Lost Surfboards brand, claims that Gaga used their logo for her "Mayhem" merchandise and album. According to SurferToday, the origins of the logo ...