As Texas Tech rises in the new college football landscape, Mahomes’ role is beginning to echo Jordan’s iconic impact at North ...

Texas Tech's modern-day initiative is similar, along with a little bit of German. That's one of the marketing schemes that ...

Madness broadcast for Tennessee basketball vs. Kentucky mistakenly used a Purdue logo instead of Kentucky's UK logo during ...

College sports has become little more than a game of mercenaries, a constant coming and going of hired guns who wear a school ...

Others are reading: Texas Tech football: How soon are a name change, field logos coming to Jones AT&T Stadium? According to the governor's office, Womble of Lubbock is a founding partner of ...

The buzz around these uniforms is strong, and Texas Tech fans are all in. With the Mahomes brand expanding beyond football, it's safe to say this won't be the last time we see his logo on Red ...

Cooper Flagg, Mark Sears and college basketball's biggest stars shined on an offense-heavy night in the Sweet 16.

Florida rallies to win 65-63 for its first men's basketball national championship since 2007, and the Houston Cougars have ...

Take a trip to the tiny town of Prosser, Washington, and you'll have a greater understanding of how a quiet boy by the name of Kellen Moore became a college football star and eventually an NFL head ...

One man’s dream, a car accident and licensing troubles led to David Sierra, the creator of “Chomp Gloves,” sparking joy in ...

One year after making its first Final Four, No. 2 Alabama established a new NCAA Tournament record for 3-pointers made ...

Former Saint Mary’s guard Todd Golden coached Florida to Saturday’s NCAA Tournament West Region title and a Final Four berth ...