Play the USA TODAY Daily Crossword Puzzle. PepsiCo does not run from Baja Blast’s origin story with most consumers – that it ...

“When we advertise it, it’s going to help not only our retail business but also our friends at Taco Bell, because it’s exclusively poured on fountain there,” says Lyons. “Baja Blast goes ...

That’s right, you better prepare to catch ’em all. Meanwhile, over at Taco Bell, the fan-favorite Baja Blast is getting an upgrade in more ways than one. Coming to a Taco Bell near you are ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to wash down a late-night meal at Taco Bell. In fact, it embraces it.