Lip goals! Nothing tops the widely beloved tarte lip gloss to instantly amplify your pout with just the right amount of color and shine. It's available in dozens of colors ranging from neutral to ...

So, I took the two full-coverage, matte-finish concealers with 16-hour wear times to task. Here, my reviews of cult-favorite Tarte Shape Tape ($32) and e.l.f. Camo Concealer ($7).

Tarte Cosmetics and Trü Frü have partnered to launch the Maracuja Cherry Crush Lip Collection and limited-edition Trü Frü Tarte Cherries. The cherry girl aesthetic trend is rising in popularity.