Tequila production and the name itself are carefully regulated in Mexico. No other country can produce something called ...

Everyone laughed when Tomas Estes first preached about tequila having terroir in the 70s, just as much as a French wine.

There’s been an intoxicating trend in the celebrity world, where liquor brands have emerged as the hottest commodity.

“I used to say we’re in our infancy,” said Craig Reynolds, the founding director of the California Agave Council, who first ...

A premium tequila brand co-created by actor-comedian Kevin Hart is awarding $500,000 in grants to help small business owners.

As discerning consumers get wise to greenwashing practices, they’re looking to the industry to get pragmatic with sustainable ...

Manila, Philippines (March 18, 2025) — HUAWEI has partnered with Manila Padel Club (MPC) to bring advanced fitness technology to women athletes and fitness athletes in celebration of Women’s Month.

If there’s one thing Indian celebrities know how to do, it’s lift spirits — many bottling the finest alcohol brands the ...

With on again-off again Trump tariffs looming on wine and spirits, the situation is in constant flux, one that must be dealt with within the spirits industry whose U.S. producers are as vulnerable of ...

For chocolate lovers, Allied Importers offered a cocktail called Hoebeek Choco Mocha that mixed Hoebeek chocolate liquor with Alida Tequila and Cointreau. The attendees included restaurant and wine ...

(Bloomberg) -- Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James. Ciroc will join with tequila brand Lobos 1707 in the ...

Peggy Gou joins Don Julio for a new limited-time offering (LTO) and has designed a colourful bottle of 1942 dubbed the Nineteen Forty Gou.