The digital transformation of the prescription eyewear industry is making it easier, more affordable, and more exciting for ...

Brands are increasingly using augmented reality (AR) to connect with consumers on sustainability. AR enhances transparency by ...

K-VIBE invites experts from various K-culture sectors to share their extraordinary discovery about the Korean culture.

In the realm of immersive technologies, Europe stands at the forefront of innovation, driving the rapid expansion of the augmented reality (AR) and virtual reality (VR) market. With a meteoric rise ...

Although the sheer number of older adults and the shifting old-age dependency ratio suggests a steady and significant demand ...

The trend and outlook of market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify augmented reality and virtual reality market in ...

Augmented reality tech has become some of the most celebrated and forward-thinking in the last decade. As a more approachable ...

As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

Virtual and augmented reality tools have reached a level of maturity to be utilised across various industries. In this article, Ben Hargreaves asks whether there is particular potential for the ...

The landscape of online shopping is undergoing a transformative evolution as technology continues to redefine consumer ...