The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

It's been 40 years since Coke tried to rebrand itself with new formula to compete with Pepsi in April of 1985. Public pop-up taste-testings were a cultural phenomenon around the time, with many ...

Coke beat first-quarter earnings estimates, and unlike rival Pepsi, maintained its full-year outlook as it expects cost hikes ...

Coke moderated expectations for its full-year profit Tuesday. The company said it now expects full-year adjusted earnings to ...

There's never been a better Coke. Introducing the greatest taste discovery in a hundred years. Introducing the new taste of Coca-Cola. SIMON: The American soda giant had been losing market share ...

One thing many us have in common is the memories steeped in historic moments, which remain crystal clear throughout our lives ...

called it New Coke and prompted a national outcry — forcing the company to walk back the decision on its biggest blunder ever. The company has never been able to live it down, and the flub ...

called it New Coke and prompted a national outcry — forcing the company to walk back the decision on its biggest blunder ever.