The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

It's been 40 years since Coke tried to rebrand itself with new formula to compete with Pepsi in April of 1985. Public pop-up taste-testings were a cultural phenomenon around the time, with many ...

There's never been a better Coke. Introducing the greatest taste discovery in a hundred years. Introducing the new taste of Coca-Cola. SIMON: The American soda giant had been losing market share ...

Coke beat first-quarter earnings estimates, and unlike rival Pepsi, maintained its full-year outlook as it expects cost hikes ...

called it New Coke and prompted a national outcry — forcing the company to walk back the decision on its biggest blunder ever. The company has never been able to live it down, and the flub ...

SIMON: New Coke was soon dropped, with the old taste returning as Coca-Cola Classic. But after almost 40 years, BJ Leiderman still does our theme music, and it's as fresh as ever. MEN AT WORK: ...

called it New Coke and prompted a national outcry — forcing the company to walk back the decision on its biggest blunder ever.