Tony the Tiger, Frosted Flakes' strongest creative asset, had become a two-dimensional, walking cereal huckster and nearly unrecognizable. And by 2022, two out of three teens in the U.S. didn't ...

Tony the Tiger is the iconic mascot of Kellogg's Frosted Flakes, who has been a beloved advertising figure since his debut in 1952. His famous catchphrase, "They're Gr-r-reat!" quickly made him a ...

Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...

Few cereal icons are as famous as Tony the Tiger, who has graced the boxes of Kellogg’s Frosted Flakes for decades, and now he is getting his very own action figure courtesy of Jada Toys.