News

Tim Cook’s ‘Long Arc of Time’ Prepared Apple for the Trade War
Tim Cook and his adherence to the “long arc of time” won—again. The iPhone is exempt from the White House’s latest escalation ...
Tim Cook ‘cares about nothing else’ than beating Mark Zuckerberg to a pair of truly smart glasses: ‘It’s the only thing he’s really spending his time on from a ...
Apple and Meta have been pouring significant capital into augmented-reality “smart glasses.” One source told Bloomberg that ...
How Tim Cook helped Apple out of Trump’s tariff storm — for now
Apple’s CEO Tim Cook spoke to Commerce Secretary Howard Lutnick last week about the potential impact of the tariffs on iPhone ...
Apple's $500B Gamble: Why Tim Cook Is Running Out of Time
JPMorgan's Samik Chatterjee noted that weaker demand across both the U.S. and Chinatwo of Apple's most critical marketsis ...
Observer7d
Tim Cook’s Decades-Long Bet in China Is About More Than Cheap Labor
China is crucial in Apple (AAPL) ’s global supply chain, making about 90 percent of iPhones and a significant portion of Mac ...
Tim Cook is reportedly focused on Apple Glasses — and that could be bad news for the iPhone
A report claims that Tim Cook's focus is on developing AR glasses. But there's plenty of iPhone improvements that require ...
Apple CEO had a surprising way to deal with Trump's tariff policy
Apple CEO Tim Cook spoke to Trump's senior officials to deal with the repercussions of the escalating tariffs.