US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

The mobile gambling market thrives globally, driven by smartphone penetration, technological innovation, and rising digital betting demand.

The Metaverse in gaming is redefining player engagement with immersive worlds, social experiences, and decentralized ecosystems driving global change.

Brands need integrated campaigns anchored in clear, consistent content strategies that weave in various channels and ...

Digital marketing trends are changing the industry fast. The global digital advertising market will hit $786.2 billion by ...

Over my forty years or so in and around dealing rooms and financial markets, I have heard many theories as to how to approach that problem and have settled on a process that has worked for me.

In the rapidly evolving field of digital marketing analytics, few voices are as authoritative as Kamini Murugaboopathy’s. Her groundbreaking research and practical applications have shaped how ...

Changes in regulations across all government and council levels could impact oOh media. Factors such as inventory release, digitization process, size of advertising signage, types of content that can ...

Sweeney alleged that Apple and Google use manipulative tactics to maintain their dominance in the mobile app market. He pointed out that when users try to install the Epic Games Store on Android, ...

The recent Bitcoin price volatility is drawing comparisons to high-growth tech stocks rather than gold, according to Sygnum.

Zhang's journey with Peking Opera began in high school when he developed an interest in gufeng music, a genre that blends traditional Chinese elements with pop music. "I was drawn to the operatic ...