Digging into the numbers from Iowa's fiscal-year 2024 report shows an enormous increase in basketball income and spending on the women's side.

Iowa women's basketball is set to honor its legend, Caitlin Clark, on Sunday, which drew an eye-opening take from the school's AD

With all that Caitlin Clark has done for Iowa and women’s basketball, there's no doubt she's a "generational talent." From putting her program on the map to bringing insane viewership to the W, she has been rewriting the playbook.