A Little Personality Can Save Food from the Trash By Kacy Kim and Sukki Yoon Every year, billions of pounds of perfectly good ...

Popular "ugly" produce companies—Yoon cited Misfits ... as consumers were already more inclined to buy irregular-looking ...

In the age of sustainability and environmental consciousness, an exciting movement has emerged companies selling “ugly food.” ...

Traditionally, only the most perfect fruits and vegetables make it onto the shelves of supermarkets and grocery stores, while ugly ones – whether pockmarked, gashed, or squashed – are discarded as ...

The report found that a large portion of this waste is avoidable and occurs during production, often due to farmers ...

Even though they're totally tasty, deformed fruits and vegetables are often overlooked for more traditional looking produce - so this man started sharing photos of "ugly," yet adorable ...

While ugly produce companies may improve access ... so the majority of Imperfect's fruits and vegetables come from there. It says it tries to source locally when possible, but sourcing ultimately ...

could encourage the sale of more ugly vegetables. Stephen Porter, of the University of Edinburgh's School of GeoSciences, said: "Encouraging people to be less picky about how their fruit and ...

how activists are working to change the perception of ugly fruits and vegetables, and how technology can curb waste at home. We’ll use the strength of our newsroom to bring the stories to you.

"By enhancing the attractiveness of the 'ugly' produce ... the problem is that U.S. consumers widely avoid taking home fruits and vegetables that are too small, oddly shaped and discolored ...