Popular "ugly" produce companies—Yoon cited Misfits ... which they were told was filmed at a small local farm that supplied ...

The researchers suggested that greater awareness among consumers, and a movement towards shopping sustainably, could encourage the sale of more ugly vegetables. Stephen Porter, of the University ...

While ugly produce companies may improve access ... so the majority of Imperfect's fruits and vegetables come from there. It says it tries to source locally when possible, but sourcing ultimately ...

"By enhancing the attractiveness of the 'ugly' produce, the outcome is going ... U.S. consumers widely avoid taking home fruits and vegetables that are too small, oddly shaped and discolored ...