Search engine crawlers (also called bots) comb through all the content they can find on the internet. They do so by following internal links within websites and links across different websites. The ...

To make sure search engines serve us well, it’s helpful to imagine these tools having different roles – whether it’s a “librarian” or a “teacher”.

Below are key tactics, tips, and steps to consider when developing an SEO strategy: It is very difficult for a webpage to achieve search engine rankings for multiple keyword phrases—unless those ...

In theory, search engines can potentially change that. By prioritizing results from high-quality, credible sources, a search engine could ensure that people found accurate information more frequently, ...

Let's talk search engine optimization. The Brandeis Search is powered by Google. It uses Google's standard search engine with results restricted to only look on Brandeis’ sites — anything ending in ...